In 2005, hotels in the usa generated $100 billion in profits, mostly from the food services sector. Luxury hotels also did brisk business, and smaller hotels too brought in additional revenues through value added services. Considering that the hospitality sector is booming, it is a good time for vendors to profit from this boom and market themselves to the industry representatives.
Hotel Planners: If you are planning to display your goods and services towards the hospitality industry, you need to approach hotel planners. You will find over 70,000 hotel planners in america, along with their ideas and initiatives have generated $44 billion in revenue for your hotel industry. To be able to promote your services for the hospitality industry, you need to fulfill the planners and executives of hotels.
How to Market to Hospitality Industry: In order to sell the services you provide to the Hospitality Pro, you should reach the planners and hotel managers. However, it is really not simple to reach them, since they place an excellent value on their own time, and possess probably been approached by dozens of vendors before you.
Identify industry sectors where your product or service are going to be best. In the event the planners believe that your products or services are of use, they are going to definitely want to find out more. Plan your marketing strategy before you approach individuals the hospitality business.
Internet, emails, direct mailing, print media are good mediums of having your message across to people within the hospitality business.
Become a member of any association of vendors or related sector within the hospitality industry. This can lead to higher exposure of the services to people within the hospitality industry. Provide hotel planners with information regarding your product or service, and reduce on the sales talk. Planners take time and effort pressed for time; and they will not too happy should they take some time out to listen to you, only to realize that you have nothing much to tell them.
Use innovative marketing strategies to obtain the attention of planners. Schedule calendars, calculators, software for charts etc. are usually sought after in the hospitality industry, to help you demonstrate the usage of such innovative tools to hotel executives and planners. Hospitality Industry: Sectors of Growth. High growth areas of the hospitality industry include food and beverages, and full service hotels. Food and Beverage departments of major hotels have been given more autonomy, so jrgbwb can approach the department manager directly for marketing purposes. Vendors and suppliers of food items, drinks, kitchen devices, cutlery, table linen and furniture can benefit so much from this.
With so many opportunities for vendors to make the most of, it is no surprise that they want to focus on the hospitality industry. With proper planning as well as the right marketing strategies, you will be able to succeed of the competitors and bag lucrative deals from hotels.
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